Graham McGregor: How to use stories to make more sales
Marketing consultant Graham McGregor on the power of stories to increase sales. In selling you often need to get your customers thinking differently before you can make a sale.And stories can be a very powerful way to do that....
Kevin McGregor trial, Day 5: Boulder County jury to resume deliberations Thursday
In a dramatic closing argument, public defender Eric Zale said prosecutors had failed to prove their case beyond a reasonable doubt and wanted jurors to convict McGregor based on inflammatory photos and rap lyrics that were the work of an "angry, angsty" teenager, while District Attorney Stan Garnett in his rebuttal said the totality of the evidence supports a first-degree murder conviction.